The dashboard also provides details about the top 5 performing campaigns based on the CTR (Click-through rate). You can view the following campaign details in this section:
- Campaign Name
- Count of active ads
- Impressions
- Click-through rate (CTR): CTR is the ratio of number of users who clicks on the ads to the total number of users registered to the Shepherd Shield mobile application
- Clicks
- Ad spend amount (in dollars)
